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Market Research & Development

I talked earlier about 20 different types of marketing research studies. Once you’ve selected one that you find interesting ask yourself two questions: first, how can you conduct your own marketing research for this study?

And second, what are the basic steps you need to follow in order to complete your project?

In this post, I will show you the steps of conducting a marketing research project. While these stages are presented in order, you can be creative and adapt the stages to meet your business needs. Some stages can be completed in parallel to speed the project as it begins to develop.

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