Business Relations

Generally speaking, public relations messages serve one of two purposes. They can either present products to customers, or companies to communities.
Public relations messages are very terse communications that pair a product or a company with a strong positive emotion or feeling. They can be expressed in very few words, but they communicate a great deal.
To build a brand for your products and business, you send the same message, in a variety of media and format. This fixes the relationship between your products and services and the emotions or sensations you want them to elicit firmly in the minds of the target market or community.